BMW M240 three-quarter view — an employee recognition gift experience
CORPORATE · EXR RACING

An Employee Recognition Gift
That Doesn't End Up in a Drawer

If you run recognition at a company, you know the lifecycle of the standard reward: the branded gift box is opened at a desk, photographed once, and metabolized into office clutter within a week. An employee recognition gift is supposed to signal "we noticed, and it mattered" — and the signal strength is set by how memorable the reward is. A track session in a real sports car is, by construction, impossible to forget. Here's how HR teams and managers use it.

THE SIGNAL

What a recognition gift is actually for

Strip away the HR vocabulary and recognition has one job: make the employee feel that their above-and-beyond was seen, and make the rest of the team want to be seen too. Cash fails the second half — it vanishes privately into bills. Objects fail the first — a gift box chosen from a catalog says "procurement," not "noticed."

An experience threads both needles. The employee who spent a Saturday rescuing the release gets a story with a soundtrack: a 450-horsepower Corvette C6 on a licensed race circuit, an instructor beside them calling the lines, and professional footage they will absolutely show the team on Monday. That Monday screening is the multiplier — one reward, witnessed by thirty colleagues, all of whom now know what recognition looks like at your company.

Recognition reward options compared
RewardMemorabilityTeam visibilityEffort for HR
Cash bonusLow — absorbed into salaryNone (private)Low
Gift box / catalog itemLow–mediumDesk-levelMedium
Extra vacation dayMediumNoneLow
Track driving sessionHigh — retold for monthsHigh — footage circulatesOne WhatsApp thread

THE MECHANICS

How the employee recognition gift works operationally

The overhead is deliberately close to zero, because HR has enough calendars to manage. You message EXR on WhatsApp at +972-50-661-0451, state the budget and occasion, and receive an open voucher — no date, no fixed car. You present it however your culture presents things: at the all-hands, in the one-on-one, in the award email. The employee then books their own session directly, choosing between the Corvette, the manual four-wheel-drive Mitsubishi EVO X, and the BMW M240, and between the Arad circuit and the Judean Hills roads.

Every voucher includes the fixed package: safety briefing, certified English-speaking instructor in the car, insurance, and video plus photos. That last inclusion quietly matters for international teams too — relocated employees participate identically, since foreign licenses are accepted and the whole day runs in English. Purchasing gets standard documentation, and pricing is transparent: sessions from ₪1,000 (about $270) to ₪8,000, detailed on the pricing page.

SCALING UP

One star or the whole team?

The decision rule is simple: reward the unit that earned it. An individual voucher honors the quarter's standout, the ten-year work anniversary, the engineer who carried the migration. When the achievement was collective — a shipped product, a landed client, a brutal quarter survived together — a single voucher misfires, and the right instrument is a shared day at the track: driving rotations, colleagues in the stands, the pit lane as the new office kitchen.

That group format has its own logistics — rotations, headcounts, spectator flow — covered in the company fun day guide. If the people you're rewarding are clients rather than employees, the client hospitality guide is the right playbook. Both scale from the same starting point: one message describing who did what, and why it deserved better than a gift box. The corporate overview lives on the corporate events page.

FAQ

Frequently Asked Questions

Why an experience instead of a bonus or gift card?+

A bonus disappears into the mortgage and is forgotten by the next payslip. A track session in a 450-hp Corvette becomes the story your employee tells at every dinner for a year — with your company's name attached to it. Recognition works when it's memorable, and this is engineered to be.

How do I actually give it — do I need to fix a date for them?+

No. HR arranges an open voucher over WhatsApp (+972-50-661-0451), presents it at the all-hands or in the one-on-one, and the employee books their own session directly. Zero calendar wrangling on your side.

Is this defensible as a company expense?+

You receive proper documentation for the purchase like any supplier invoice, and the price is transparent: sessions from ₪1,000 (about $270) up to ₪8,000. Where it sits in your recognition budget is between you and finance — but it prices comparably to the standard gift-box tiers it replaces.

What if the employee we're rewarding is a nervous driver?+

The format protects you from a misfired gift: a certified instructor rides along for every lap, pace is set to the driver, and the briefing removes the unknowns. If they'd still rather not drive fast, tell the team — the session bends to the person.

When should we scale from one voucher to a group day?+

When the achievement was collective. A single voucher honors an individual; a shared day at the Arad circuit — rotations, spectators, pit-lane atmosphere — honors a team that shipped something together. Both come from the same WhatsApp conversation.

Our team includes relocated employees — will they manage in English?+

Yes: instructors are certified and English-speaking, briefings run in English when needed, and foreign driver's licenses are accepted, so international hires participate exactly like locals.

Recognition they'll retell for a year

Send us the occasion — quarter-end award, work anniversary, a save-the-project heroic — and we'll return voucher options with proper invoicing.